Each organization has been evaluated on the basis of the following 4 criteria, taking into account the kind of products/services offered, the main economic activity, the overall identity, the way they present themselves, the impact of their activity.

• THE SOCIAL CRITERION: respect for the workers, of the work conditions, of the legislation; production chain and products’ origin (better if Fair Trade or similar); quality and impact on the suppliers; attention to social inclusion… In general the Fair Trade criteria.

• THE ENVIRONMENTAL CRITERION: commitment to environment protection, in an ongoing, prevalent and overt way: from organic to reuse/recycle/energy-saving, to renewable energies, sustainable transportation, use of natural raw materials, pollution reduction.

• THE LOCAL CRITERION: production of typical local goods, with a strong artisan nature, and or local raw materials, linked at last at one of the two previous factors, and with the other business’ factors CONSISTENT with Sustainable Economy;

• THE INNOVATION CRITERION: to apply in an ongoing and prevalent way at least one of the previous criteria in business and product sectors underrepresented in Sustainable Economy, widening its boundaries, allowing consumers to gain access to products/services excluded in the past from ethical/sustainable aspects.

The organizations in the BolognaisFair Map follow at least 2 of the 4 criteria, and their overall activity DOES NOT contradicts the others and the Sustainable Economy principles.